One of the strange ironies of Girls Aloud is that in spite of their catalogue of genuinely incredible records, they are almost just as famous for making some fairly crap videos.
So far, it seems like the "Untouchable" promo campaign is going quite well. A decent radio edit? Check. More appropriately timed promotion leading up to the single's release, unlike what happened with "The Loving Kind"? Check. And now we can add an amazing video to that list.
Here it is. Watch it in HQ...trust us, it makes so much more of an impact.
Things to point out:
1. The special effects are rather impressive. If we consider the fact that seven videos ago, in "Something Kinda Ooooh", they couldn't even get the cars they were driving to look like they were actually in motion, then this whole sci-fi, comets crashing into Earth scenario is an astounding leap forward.
2. Can we just say that basically since "Sexy! No No No...", Nicola has gradually been transforming into the band's tour de force? She went from being the dour-faced one who got a few split seconds of face time in the previous videos to suddenly being the scene stealer each time out. She will eventually become the world's greatest popstar, just you wait.
3. Things get properly dramatic when Nadine wails about dancing robots. It would have been even more incredible if they could have had actual robots for this part, but you win some you lose some etc.
4. It feels like there could be a sequel to this video. Though who knows what they could follow it up with. They could make a video for "Live In the Country" where the recently crash-landed alien Girls Aloud decide to head to the countryside and impersonate human life. On that note, if the Girls ever released "Live In the Country" as a single, I would immediately withdraw all support I have for them. The worst song of their career, by far (I'll listen to "Walk This Way" fifty times in a row if it means never having to hear "Live In the Country" again).
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